Mr. Trad is a managing partner and co-founder of El Instituto de Artes y Oficios para la Comunicación Estratégica. He is the one of the best Mexican political communications consultant of his generation and has participated in 40 political campaigns in Mexico, Ecuador, El Salvador and Colombia. In addition, he is the co-founder of the Compass Method® for election campaigns. He has won several awards including the Rising Star Award and Reed Latino awards from the Campaigns and Elections Magazine.
Mr. Trad holds a Master in Political Sciences from the New School University and taught courses in the Department of Communication at the Iberoamerican University. He also teaches courses at different Masters and Certifications programs at the National Autonomous University of Mexico (UNAM), Autonomous University of Queretaro (UAW) and the Kino University in the State of Sonora, MX.